Moxies non-alcoholic mocktails are for people looking for a social drink without alcohol. For various reasons, many adults want to drink less alcohol. Moxies provides a healthy, flavorful low, calorie option for consumers. Moxie's has top tear ingredients, but it's also about what's not in Moxies. Moxies uses a criss-cross color-blocking motif representing what consumers are not getting in their drink. The "X" enhances the criss-cross color blocking, showing off everything, not in Moxies, alcohol, artificial ingredients, or gluten. Bold, bright colors are the center of Moxies design. It uses bright saturated colors to attract the active, health-conscious crowd.